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read up on your
During my sales
presentations I will
say the company’s
a very trustworthy
includes a CPA.”
It wasn’t only the last sequential date of the
century. For Jane Wong, 12 December 2012
was even more momentous as her jewellery
company, Célébrité Fiesta, took part in a
mass wedding. Wong provided bridal jewel-
lery and styling to 10 anxious brides getting
married that day on a Star Cruise vessel sail-
ing out of Victoria Harbour.
“It was fantastic,” she says. “A tiring day,
though, which lasted from 7 a.m. until mid-
night... One of the newlyweds loved me so
much that they paid a visit to my office [the
day after] and thanked me again,” recalls
Wong, also an Institute member.
Wong’s company sells jewellery hand-
made by designers in Europe and America.
This, she says, is her unique selling point.
“My position is really clear: I need to dif-
ferentiate myself to play a role here. That’s
why I want to work with the European and
American designers and ensure that the pro-
duction itself is in their home countries so
I will be able to see the cultural differences,
their countries’ heritage and characteris-
tics,” says Wong, who recently introduced a
wedding planning ser vice to her business.
Wong was previously director of finance
and administration at New World Telecom.
Despite not having a jewellery background,
Wong’s more than 12 years of management
experience and globally recognized CPA
qualification have helped her build trust.
“People will read up on your background.
During my sales presentations I will say the
company ’s management has a very trust-
worthy background and includes a CPA.
That ’s very helpful.”
Her qualification was put to the test as
the global financial crisis developed dur-
“What I had to bear in mind then was
how long I could keep the relationship with
[international partners] going,” she recalls.
“I did not know whether they would survive
and [potentially] there would be a supply
While risky, Wong decided to keep her in-
ternational orders flowing in. “I considered
this as a very good opportunity to support
other countries [and] assist them to grow
their brands in Hong Kong.”
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