Home' A Plus Magazine : Dec 2012 Contents 34 December 2012
Mainland tourists now account for more than
70 percent of visitors to Hong Kong. Institute
members in the field say the influx from the
north is helping many sectors of the economy
boom, as George W. Russell reports
n one chilly No-
vember day, the
wind and pelt-
ing rain that ac-
Kong's winter mon-
soon drove a knot of
Mainland tourists visiting Central into a Sasa
The sibilant sounds of Mandarin echoed
around the store as, ignoring international
brands such as L'Oréal, Bulgari and Revlon,
other Mainland visitors hoovered up packs
of the store's own-brand products, such as
Sasatinnie Rose Hip Oil Tightening and Re-
juvenating Silky Masks.
In other aisles, creams, perfumes and lo-
tions filled shopping baskets. Peng Cheng,
who travelled 2,600 kilometres from Chang-
chun, Jilin province, to visit Hong Kong, gath-
ers up tubes of lipstick, exclaiming: "Sasa has
everything I want."
That kind of endorsement is music to the
ears of Guy Look, chief financial officer and
executive director of Sasa International, and a
member of the Hong Kong Institute of CPAs.
Sasa released its financial results last
month, for the six months ended 30 Septem-
ber, and Look specifically credits Mainland
tourists for the company's improved num-
bers. "The sustained increase in Mainland
tourist arrivals is a consistent growth driver
for the company," he says.
The trip by Peng and her friends was
among the 25.33 million visits made by Main-
landers to Hong Kong in the first nine months
of 2012, a 24.2 percent increase over the same
period last year, according to Hong Kong Tour-
ism Board data released on 1 November.
That figure accounts for 71.6 percent of the
total of 35.38 million visitor arrivals over that
period, illustrating the influence of Mainland-
ers on Hong Kong's tourism industry.
It's an indication of the rising global
power of the Chinese tourist, leading indus-
try pundits observe. "The global tourism
industry is going to be cast increasingly as a
reflection of what the Chinese, and to a lesser
extent Indian, traveller wants," said Tony
Wheeler, co-founder of the iconic Lonely
Planet series of travel guidebooks on a recent
visit to Hong Kong.
Links Archive Nov 2012 Jan 2013 Navigation Previous Page Next Page